Where Arabic calligraphy meets mathematical precision — a brand identity that makes learning math feel exciting.
Mohamed El Gamal is a dedicated mathematics teacher who needed a brand that reflects his passion, precision, and creativity. The challenge was to bridge the structured, logical world of math with the warm, personal world of an Egyptian educator.
The brand had to communicate clarity, precision, and creativity — the same principles that drive El Gamal's teaching philosophy.
We designed a custom Arabic logotype "الجمل" that integrates mathematical operation symbols (÷, ×) into the letterforms. The bold red and white palette creates energy — math isn't boring here, it's exciting.
A circular emblem provides a compact version for smaller applications, while custom math-operator icons extend the visual language into a complete system.
