Authentic Egyptian Grill. Royal Touch. A complete brand identity system that brings warmth, heritage, and modern craft to every touchpoint.
Kabab Abu Islam is a beloved Egyptian grill — the kind of place where generations share meals and memories. But the brand's visual identity didn't match the quality of its food.
The challenge was to create a visual identity that honors the warmth and authenticity of Egyptian street food culture while elevating it to compete with modern F&B brands. It needed to feel premium without losing its soul.
We crafted a custom Arabic logotype that channels the ornamental richness of Egyptian calligraphy. The warm color palette — deep burgundy, golden amber, and cream — evokes tradition and appetite alike.
The visual system extends far beyond a logo. From intricate pattern work inspired by Islamic geometry to a complete menu system, packaging design, and social media templates — every touchpoint tells the same story of quality and heritage.
